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View Full Version : Shopping cart and your own online store!



harryball
07-28-2007, 05:06 PM
I started to put this in the website topic but I realized that's not really what it's about. I know a lot of you guys would love to put up a simple online store and probably think it's way too difficult. Well... go to www.HabitatForBats.org (http://www.HabitatForBats.org) and look at the Bat-eStore... get it? Bat e Store... batty store... oh well.

[I'm really not trying to sell anything here guys, I just feel this is relevant to your efforts and thought you might appreciate the information]

If you like what you see and would like to do it yourself but thought you couldn't, keep reading. I signed up for googlecheckout.com based on a suggestion from Paco I believe but PayPal will work too. Google Checkout is free until Jan 2008 then it's only 2% with a 20 cent transaction fee which still beats PayPal. They direct deposit to your account and don't offer a debit card but I can live with that.

I was referred to www.mercantec.com (http://www.mercantec.com) by a non-botter for a shopping cart system. While you can read about it yourself here is the big view and a few tips. e-commerce express is free. You setup an account and it ties in with google checkout. It will also do PayPal.

This supposes you have your own website but all you need are simple skills, if you can create a gallery to show off your work and cut and paste you can do it. The mercantec site generates the code you need to paste into your website to generate the working buttons and forms and it executes the java code with secure links to them but it all happens on your site. The only trick is if you are using Frontpage or some other graphic web page builder you will need to visit that tabbed page with "html" on it to paste your html code... but you can do it.

Once you have an account with mercantec, work the tabs on the top from left to right and it pretty much guides you through it.

When you create your items don't get all creative with the 300 word description, it's really just a brief description that will later appear on the invoice.

To do what I did I just created the table and put my photos and descriptions in leaving an empty cell for the shopping code. I generated shopping cart buttons and pasted them into the empty table cells. They generate the code, you cut and paste.

I cut and pasted code for the mini shopping cart which is that small table on the upper right that tells you how many items you have in the cart. Then I created a shoppingcart.html page and cut and pasted the full shopping cart html code (again generated by mercantec). I put it in a table and added the "continue shopping" myself.

I've not had an actual sale yet since it JUST went up about 30 minutes ago. I can't speak to the long term stability yet either. I do notice it takes a second to load at times. But everything you see is FREE and it didn't take too much effort.

So... you CAN create a store and offer some of those inexpensive signs or other widgets you make and take credit cards. What have you got to loose? The way I look at it every little bit counts, take every opportunity to sell.

Even if you are not looking for a nationwide audience think how great it would be for the locals not just to visit an online gallery of your work but see how professional you are to have a working online store AND you can take their credit cards for payment!

Robert

EDIT: It is not Paco I need to thank for the ref to googlecheckout but Mayo Pardo, sorry Paco I'm sure I'll find something to thank you for too so consider this an advance :-)

myxpykalix
07-29-2007, 12:53 AM
harry,
I went to your site to test it (very nice) but when i selected something and to the cart, i went up to the top where it says "click here to view your full cart" and that link would not work. If you have the option, i would put some kind of big fat button that says "CHECKOUT" because its not that obvious as what to do next.
Just wanted to offer constructive criticism to help. Keep up the good work for all those flying rats!

dray
07-29-2007, 01:21 AM
Thx Robert, I just spent a whole afternoon putting this together http://www.ampedbikes.com and your cart solution sounds waaay better

bob_lofthouse
07-29-2007, 08:53 AM
Hi Robert,

I love ecommerce.

Have you sold anything yet...

Its a great feeling when you get a sale...

I'm turning over $1500 every day with my company site.

If I could just find a few extra hours in the day i'd throw up a few more sites...

aswell as make a toybox, make bradys canoe, and do a bit of V carving.

I started with a paid package but am going to use open source code next time such as oscommerce or my preferred cart.. Zen-Cart...

The biggest problem with stores I have encountered comes from web hosting companies who say they support ecommerce but don't fully support it...

One of the best ways to market your site is to use googles froogle site... If you need any advice on this contact me.

Good look and all the best...

harryball
07-29-2007, 08:58 AM
Thanks Jack, overlooking the obvious is what I do best :-) One quick edit and there is now a link to checkout.

Danny, if you have one item to sale, then you're good. I couldn't say one way was easier or better than the other. But as soon as you have multiple items the Buy It Now buttons fall short, people can't buy several things at once without checking out over and over.

I know PPal has a shopping cart solution as well but I've shopped a few sites that use it and something always seems to go wrong, items get dropped, shipping dropped or added twice etc... While it may have more options I don't need them, this is simple, effective and flexible, then I can choose PPal or GoogleCO, that's why I like it.

I'm looking to see if I can offer both Google CO and PPal as an option. I would like to present a button for both. My concern is someone might be willing to pay with PPal but when confronted with GoogleCO they change their minds. It's little stuff like that, or say missing checkout now buttons that can really zap sales.

Robert

harryball
07-29-2007, 09:07 AM
Robert, you posted while I was posting... We haven't had a sale on this incarnation yet. I did have sales on my own eBay store and then on a very complicated nightmarish ecommerce package that I gave up on late last year. All of our online sales have been via email if direct or through an online vendor we mfg for. We are currently selling about 75% of our targeted average monthly volume. We wanted to reach our target by year end so we are on track.

I'd LOVE to see $1500 a day! Way to go. By all means if you have some tips on getting traffic share them. I have tried a few gimmics that did boost our site traffic, but we didn't get positive results on sales. I figured out, it's the people looking specifically for our product or information that count, not drifters.

We currently average about 1200 visitors a month. That number will go through the roof in October... gotta be ready with the web to catch the sales!

Robert

jhicks
07-29-2007, 09:33 AM
This is grett stuff guys. THANK YOU! We have been saying we need an on line store presence and keep thinking the only practical way is e-bay but this sounds terriffic.
I have a freind/client that uses google pay per click for their custom bar business and he tells me with a $30.00/month budget limit, and his key words, the business has gone from marginal to too much to keep up with in the last 6 months so it definately worked for him.
So that may be something you want to check out for your products as you can restrict the pay per click amount and constantly add or delete words based on statistical feedback from the site activity.

fleinbach
07-29-2007, 01:03 PM
Robert,

I checked out your site and it seems to work very well.

I have been thinking of doing something with my theater room decorations. My theater room site is receiving 2000 hits a month I believe due to the fact that if you type into Google the words theater rooms I am the first out of over 3 million hits. I still have no idea how I got that possition.

Anyway what I thought about doing was offering componants in kit form like your bat house kit. This would possibly keep the price low enough to attract some buyers. I also believe my upholstered doors could be a good seller.

dmidkiff
07-30-2007, 08:08 AM
Robert,
Great site. Great info. Thanks for sharing.
Check out sq. in. on E7 Bat House.